Campaign strategy
Prize angle, entry logic, referral incentives and the mechanics that fit your audience.
Done-for-you viral campaigns
Turn one giveaway entry into your next wave of customers.
We build the landing page, referral mechanics, emails and automations that turn your prize into an audience-building campaign.
Built for brands that want more than giveaway likes.
Viral giveaway
YOUR
PRIZE
PRIZE
Win the launch collection
Email address
You growEmail list
+1
You buildRetargeting pool
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Campaigns created for
LäderfyProfilssonSibonGolfparadisSpicyTravel
The giveaway trap
A giveaway should leave you with more than a winner.
A typical giveaway
→
A winner
Then silence.
Then silence.
A GoViral campaign
Entry→Share→Referral↺
Most giveaways create a short spike in attention. The post gets engagement, a winner gets picked, and the momentum disappears.
We build a loop around the prize. Every participant gets a reason to share, every referral becomes a measurable lead, and every visitor can keep hearing from your brand after the campaign ends.
Explore the campaign engineThe viral loop
One campaign.
Four compounding moves.
-
1
They join
A focused landing page turns interest in the prize into a qualified email lead.
-
2
They share
A unique referral link gives every participant a reason to bring in friends.
-
3
+
They earn
Points, extra entries or milestone rewards turn sharing into repeat behaviour.
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4
↻
The loop repeats
New entrants receive their own link, creating the next wave of reach and leads.
Your campaign team
You bring the prize. We build everything around it.
No templates to wrestle with. No referral logic to untangle. No launch checklist sitting unfinished. We plan, write, design and connect the full campaign.
Build my campaignLanding and sharing pages
On-brand pages designed to convert interest into entries and entries into referrals.
Emails and automation
Launch, reminder, referral and winner flows that keep the campaign moving.
Tracking and handover
A connected campaign you can measure, retarget and keep learning from.
What keeps growing
The campaign ends.
The audience stays.
@
Own the relationship
Grow an email list you can reach long after the prize is awarded.
Your brandYour brandYour brand
Reach beyond entrants
Put your brand in front of everyone who joins—and everyone they invite.
Grow social proof
Reward the actions that build the social channels your business relies on.
Build a warmer audience
Create retargeting audiences from people who already showed interest.
A natural fit for
Brands with something worth sharing.
Turn a memorable trip into leads, referrals and future travellers.
Launch a product, grow owned audiences and introduce the brand at scale.
Give away a bestseller and bring participants back with tailored offers.
Use signed books, launches and exclusive access to grow a reader list.
Need the first push?
We can help the campaign travel further.
AMJ↗
Optional add-on
Influencer sourcing
We find relevant creators who can introduce the campaign to the right audience.
Campaign reach
Optional add-on
Meta campaign management
We set up and manage the paid push that gives your referral loop momentum.
The practical questions
Before we launch.
What do we need to provide?
Your brand assets, the prize and access to the tools we need to connect. We handle the campaign strategy, copy, pages, mechanics, emails and automation.
Do you only work with UpViral?
Our campaigns use UpViral-style referral mechanics: unique sharing links, tracked referrals, points, rewards and automated follow-up. The final setup is chosen around the campaign requirements.
Can you promote the campaign too?
Yes. Influencer sourcing and Meta campaign management are available as optional add-ons.
What happens to people who do not win?
They remain part of the audience you built. You can follow up by email, create tailored offers and retarget interested visitors after the giveaway.
Your next campaign
Make the prize the beginning, not the whole story.
Tell us what you want to give away and who you want to reach. We’ll map the campaign around it.
Plan my viral campaign No generic packages. We scope each campaign around the goal.